February 03, 2005
In today's business world, brands are so important. Seeing an image or hearing a word immediately brings a company or a product to mind. I was working on a web design project and was looking at many different fonts. It is amazing that even the letter shape can be an identifying feature of a product or organization. However, it is far more challenging to identify the brand when the same font is used to display other words.
I thought it might be fun to see how people do at identifying the font from a brand when it is used for something completely different, like The Gettysburg Address. Below are 26 fonts from common brands used for products, entertainment and organizations. See how many you can identify and then check your work with the answer key at the bottom of the post.
If you don't mind posting your results in the comments, I would be curious to see how brand savvy you are, and also how popular or at least how recognizable the fonts for the selected brands are. Thanks and have fun.
Brand Aids
Identify the Popular Brand by the Font Used
Answers



