April 07, 2005
Manly Men are back in style:
Women want the "man" back in "manly," a Harris Interactive survey shows. The rough-and-ready attitude is in, women say, while the manicured "metrosexual" look is on the way out. A full 61 percent of women surveyed said they would rather see a man's hands rough and working hard than well-manicured, a slap in the face to the extreme-makeover, suave-guy crowd. Ninety-two percent of women said dependability is a desirable characteristic in an ideal mate. Only 16 percent chose "fashionable," and 62 percent chose "strong" as a desirable characteristic.The new chic is Head & Shoulders, power tools, sports and gadgets:
The Harris survey was conducted among 1,003 men and 1,128 women 18 or older from across the United States. Among the findings:I guess you know you are getting old when you yourself have gone out of style...and then come back in.
- 75 percent of women said their ideal man buys his grooming products at a grocery store or drugstore, not a salon.
- 72 percent of women said their ideal man spends his free time doing home-improvement projects.
- 41 percent of women said their ideal man spends his time watching sports.
- 47 percent of women said their ideal man spends his money on electronics, compared with 9 percent who answered "designer clothes."
- 90 percent of women said they prefer low-maintenance, easygoing guys.



