Don't take me wrong. I love Google. I've used their search engine for years. GoogleNews is a great information source. GoogleImages is way cool. Plus, someone nice just gave me a gmail invite.

But this article about Bill Gates starting a blog seems just a bit too Googley-eyed:

Blogs were first produced by techies in the late 1990s using special software that makes it easy to produce and update the personal Web pages.

True enough.

One of the early players was Google, which lets people create and maintain blogs free at blogger.com, a business it purchased in 2002.

I don't think so. Blogger was started by Pyra Labs in August of 1999. They were truly an early player. Google didn't purchase Pyra until late 2002 / early 2003...3½ years later.

They are a major player because they bought an early player. They just weren't an early player when the playing was early.